At EF Educational Tours, I’m responsible for creating EF’s curating story ideas, creating the editorial calendar, and co-editing all blog content. Luckily, when it comes to educational travel, there’s no shortage of stories. The tricky part is just deciding how to narrow down a (literal) world’s worth of content to match all of EF’s business, brand, and seasonal needs. And, of course, sharing that content in creative, unique ways that inform, engage, and inspire all of our different audiences.
Either I write the blog myself, or Heather (copy ACD) and I split the work as co-editors, working closely with the writer to determine the angle and editing the piece for craft, content, style, and SEO.
As part of my job, I also create templated content series that 1.) give EF ownable brand content and 2.) make it easier for other writers and designers to quickly plug in new stories.
Here are a few series I’ve created:
This series highlights former student travelers, showing how their EF tours helped them grow in the moment and leave on the path to so much more. Read Murugi's story here. Read Marissa's story here.
This series was created to build a stronger sense of community among Group Leaders while showcasing the breadth of EF's offerings.
See the series here.
Here, we film students on tour as they challenge themselves to speak the local language. In addition to highlighting how tour brings classroom lessons to life, we also show real-time examples of students getting out of their comfort zone and gaining confidence.
See an example here.
EF carefully designs each and every EF tour with the help of educators, local guides, and subject matter specialists. This series offers a behind-the-scenes look at that process.
See the series here.
Can’t get enough blog writing? Check out this page.