EF Explore America’s student tours weren’t getting the recognition they deserved. To get people going, we completely refreshed their branding to show why groups should jump on EF’s bandwagon (or more specifically, chartered bus) instead of a different company’s. It all came down to this:

Anyone can get students to Washington, D.C. and New York. EF makes sure students get Washington, D.C. and New York.

Copywriter: Sarah Bennett

Design: Rob Whalley

Creative Director: Randall Rogers