At EF Educational Tours, I led the charge on creating a new brand platform that would explain who EF is and all the ways the company is so much more than a trip provider. After many, many pitches, we landed on a direction that not only showed how EF tours impacted students in the moment, but all the ways these travel experiences would continue to make an impact on them for the rest of their lives. 

Copywriter: Sarah Bennett

Creative Director: Randy Rogers

ACDs: Kim Hart (copy), Adam Schwartz (design), Christian Gilbert (design)

Art Direction: Adam Schwartz and Christian Gilbert

Design: Will Crawford, Clary Huang 

Producer: Alyssa Melone